Eagles Landing among six golf courses associated with Club Members program


MAY 2015 – You finally get some time off in the middle of the week, so you throw “the sticks” in the trunk. You get to your favorite golf course expecting to be able to play 18 without the regular weekend crowd. And then it hits you.

The course is closed for a tournament.

Instead of freaking out, members of the Club Members program simply hop in the car to the nearest participating course and play a round for a flat fee of $20.

“The advantage to the golfer is that it gives them more options to use that special rate,” said Eagle’s Club golf pro Jay Kennedy. “If their facility is closed because of a tournament or special event, they can play somewhere else at that same special rate.”

The six courses span the entire metro area. There are three courses — Eagle’s  Landing in Belton, Winterstone in Independence and Tiffany Greens near the airport—on the Missouri side. And three courses—Dub’s Dread in Piper, Alvamar in Lawrence and Heritage Park in Olathe—on the Kansas side.

The Club Members program is a great example of a new trend in golf, where multiple courses form partnerships to attract and keep loyal golfers. The benefit to the golfers is obvious—discounted rates at multiple courses.

“This is a great way to keep your costs down if you like to go out and play golf a lot,” Kennedy said.

But the courses benefit as well.

Sponsor-Golf“The advantage to the courses is that those members tend to only go to those courses where they can get that rate,” Kennedy said. “It keeps people from traveling outside those six courses. What we find is that it helps to create more loyalty for the golfers who are part of that program.”

Kennedy said family or business plans no longer have to get in the way of a quick round of golf.

“For someone who lives out by Dub’s Dread, which is near the Legends, to drive to Belton is a pretty long haul But should they want to come down to Belton a few times, they still get a special rate. If your kid has a soccer game in Belton, you can play Eagle’s Landing and still be a supportive parent.

“If someone lives in Belton and is heading up to the Speedway for the night race in May, they can pay the flat rate and play Dub’s Dread and then go to the race. There’s advantages based on where you live and what you have going on. Throw the clubs in the car; you never know when you’ll have a chance to play one of the courses.”

Eagles Landing will be the site of the Club Members program championship this October. Each of the six courses will have a qualifying day, and there’s no limit to how many of the qualifying events golfers can participate in.

The championship and the qualifying events use two-man teams with the Stableford scoring system. Similar to the American Century Championships in Lake Tahoe every year, the Stableford system gives points for good scores and deducts points for really bad scores. For example, a par gets one point. The winning team is the one with the most total points. The winners will get an all-expenses-paid to Phoenix to participate in another tournament there.

“If you don’t qualify on your home course, you could go to one of the other courses and still qualify for the end-of-the-year tournament,” Kennedy said.

Kennedy’s course is a good choice for the championship round. It has continued to improve over the past few years.

“Improvements just involve making the golf course more playable on an everyday basis,” he said. “We planted some new trees strategically to help separate some holes. But we’ve also taken out some trees that caused problems from a maintenance standpoint. It’s made it more player-friendly. That doesn’t mean it’s more or less appealing or challenging, just more playable.”

The course trademark is the number and layout of the bunkers. Sitting on a fairly flat piece of land in Belton, the course uses the bunkers to shape how the hole meanders through the property.

“When you see a depression, it’s meant to be a bunker to penalize you for hitting a bad shot, whether it’s filled with grass or sand” Kennedy said. “There are many different types of bunkers. When you’re talking about European-style bunkers, you’re talking about pot-hole bunkers. A lot of links style courses use pot bunkers to steer you away from certain areas. It’s more target golf. If you hit in one of those you’ll be drastically penalized.

“The reason we use bunkers on this course is that we’re a relatively flat property. There are some hills. It just changes the topography. It gives the course a little more of a look than a straight-down-the-middle hole.”

Kennedy said “the number one feature that defines our golf course is the greens.”

“They’re always in great shape. People compliment us all the time about having the best greens around,” he said.

For more information about Eagle’s Landing, visit the web site at eagleslandinggolfcourse.com or call 816-318-0004. It might not be your home course, but if you’re a part of the Club Members program, you can play it like it is.

Article by David Smale

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