Tag Archives: Dana Dimel

Closing the deal: K-State’s Jesse Ertz will succeed this season

There’s a sales method used when trying to persuade a potential client to purchase an item called the “Ben Franklin Close.” You place all the reasons for buying the product on one side and all the reasons for not buying it on the other side. If head coach Bill Snyder wants to use the Ben Franklin formula for evaluating whether quarterback Jesse Ertz will have a great senior season, the plusses far outweigh the minuses.

Let’s examine them: